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Broadcast Audience Research Council (BARC) appointed whom as the Head of BARC India Disciplinary Council (BDC) ?
Smt. Shailja Kumari
T.S Shekhar
P.N Srinivas
Mukul Mudgal
Television viewership ratings agency Broadcast Audience Research Council (BARC) appointed Mukul Mudgal, former chief justice of the Punjab and Haryana high court, as head of its independent disciplinary committee—BARC India Disciplinary Council (BDC).The six-member council has been set up by BARC to investigate and address Foundation (IBF), Advertising Agencies Association of India (AAAI) and The Indian Society of Advertisers (ISA),Other members of the committee include D. Shivanandan, former Mumbai police commissioner and Maharashtra DGP, and Paritosh Joshi, independent technical expert.Additionally, BARC India has set up a vigilance team to probe viewership malpractices’ complaints and investigate irregular viewership data recorded from BARC India panel households (houses where BARC has installed metres to map viewership). complaints pertaining to viewership malpractices and tampering of BARC India’s measurement system.Sujeet Jain, group general counsel and company secretary at Viacom18; C.V.L. Srinivas, chief executive officer, South Asia, at media agency GroupM, and Pankaj Phadnis, associate vice president, corporate legal at Godrej Consumer Products Ltd (GCPL) as members who will represent broadcast stakeholder bodies Indian Broadcasting.
By: Harman Sandhu ProfileResourcesReport error
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