What is it?

• The Ministry of Tourism, Government of India, in association with the Department of Tourism, Government of Tripura and the North Eastern States is organizing the 7th “International Tourism Mart” in Agartala, Tripura.

Key facts:

• This is the 7th edition of the International Tourism Mart, an annual event organised in the North Eastern region with the objective of highlighting the tourism potential of the region in the domestic and international markets.
• It brings together the tourism business fraternity and entrepreneurs from the eight North Eastern States.
• The event has been planned and scheduled to facilitate interaction between buyers, sellers, media, Government agencies and other stakeholders.
• The International Tourism Marts are organised in the North Eastern States on rotation basis. The earlier editions of this mart have been held in Guwahati, Tawang, Shillong, Gangtok and Imphal.

Background:

• The North East Region of India comprising the states of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim, is endowed with diverse tourist attractions and products.
• The varied topography of the region, its flora and fauna, the ethnic communities with their rich heritage of ancient traditions and lifestyles, its festivals, arts and crafts, make it a holiday destination waiting to be explored.

Need and significance of the event:

• The ITM will see wide participation of International buyers and media delegates from countries around the world and from different regions of the country. They will be engaging in business-to-business meetings with sellers from the North Eastern Region.
• This will enable the tourism product suppliers from the region to reach out to international and domestic buyers, with the objective of promoting tourism to the region.