Punjab Kinnow:

The Punjab Agri Export Corporation recently launched the ‘Punjab Kinnow’ brand at the kinnow festival in Abohar.

This brand of kinnow, which is considered the ‘king fruit’ of Punjab, is also said to be “pesticide-free”. 

Punjab being the largest producer of kinnow in the country, such branding will attract more consumers.

This has been done along the lines of the region-specific branding of several other fruits like the ‘Nagpur orange’ (which even has a GI tag) and ‘Australian kiwi’.

The plant starts flowering in February-end, grows till July-August, turning from green to yellowish in September-October till the pre-harvesting stage in November. Kinnow crop harvesting starts in the first week of December in Punjab and continues till mid-March.