Dairy sector in Madhya Pradesh :

Madhya Pradesh has been the leading producer and consumer of dairy products.  Dairy activities form an essential part of the rural economy, serving as an important source of employment and income.Moreover, nearly all of the dairy produce is consumed domestically, with the majority of it being sold as fluid milk. On account of this, the dairy industry holds tremendous potential for value-addition and overall development.

In 2018, the milk production in Madhya Pradesh reached a volume of XX Billion Litres, growing at a CAGR of XX% during 2011-2018. The state currently represents the eighth largest dairy market in India. The milk production in Madhya Pradesh mainly consists of cow and buffalo milk. The state currently represents the eighth largest dairy market in India. The milk production in Madhya Pradesh mainly consists of cow and buffalo milk. The report’s analysis concludes that cow milk dominates the total milk production, accounting for 50.6% of the total share. According to the report, the Madhya Pradesh dairy market is further expected to grow at a CAGR of XX% during 2019-2024, reaching a volume of XX Billion Litres in 2024.

 Currently, liquid milk represents the biggest product segment in Madhya Pradesh, accounting for around 48% of the total market share. Some of the fastest growing segments include frozen/flavoured yoghurt, cheese, UHT milk, flavoured milk and butter milk. The competitive landscape of Madhya Pradesh’s dairy market has also been examined in this report. Some of the major players covered in the report include GCMMF (Amul), MPCDF (Sanchi), Anit Industries (Sourabh), Pawanshree Food International Ltd., etc.

The state government is committed to doubling the farmers’ income by 2022 and in it the state’s veterinary department has a major role to play, the minister said. Milk producers were paid Rs 200 crore this year, which is maximum by the state government so far.

In terms of volume, MP is the sixth largest milk producing state contributing around 7 per cent of total milk production in the country. Although milk production in the state has been increasing, milk productivity in MP is lower than in some other states; for example while MP’s productivity in milk production stood at 0.8 MT per female animal, Punjab’s productivity was 2.4 MT per female animal, Gujarat 1.1 MT per female animal, UP 1.0 MT per female animal.

The Madhya Pradesh State Cooperative Federation is the apex body and it has five regional milk unions located in Bhopal, Gwalior, Indore, Jabalpur and Ujjain for procurement. On average, these unions procure around 9.3 lakh kgs of milk per day from 2.4 lakh members. These members are associated with 6,219 dairy co-operatives (2015-16). Only about 15 percent of total milk produced in MP is processed by the organised sector compared to 49 percent in Gujarat .

Madhya Pradesh has about 0.1 million crossbred cattle, 3.4 million non-descript cattle and 2.8 million buffaloes in milk, producing around 6.3 million tonnes of milk annually, and buffaloes are contributing the major share (3.4 million tonnes). The state has great potential to enhance productivity of cattle, buffalo and poultry with the following interventions:

• Improved germplasm of Frieswal cattle and Murrah buffalo for 5 % increase in milk production .
• Crystoscope assisted Artificial Insemination for improved conception rate by 20%.
• Field based diagnostic kits (bovine viral diarrhoea, infectious bovine rhinotracheitis, Peste des petitis ruminants) and vaccines (foot-and-mouth disease, haemorrhagic septecemia, bluetongue) for enhanced production and income.
• Complete feed blocks and area-specific mineral (P, Zn and Mn) supplementation for 10-15% improvement in productivity.
• Value addition and improving shelf life of milk products (low cholesterol ghee, instant kheer mix and flavoured milk)