Explanation:

The Rajasthan government has decided to promote the local handicrafts and handloom industry in a big way.

Various steps are being planned by the state government to give a boost to the sale of handloom, handicrafts and khadi products.

The state of Rajasthan is among the richest states in the country in terms of art and craft.

The state is known for its handicraft work like blue pottery, stone carvings, wood and sandal woodwork, carpets, metal work, leather craft and lac work, among others.

In order to promote the local art and craft and give wings to the local artists to showcase their skills on a larger scale and to more markets, the Rajasthan government is also planning collaboration with various multinational online platforms.

Recently, in this context, Rajasthan’s Additional Chief secretary of Industries and commerce department saw presentations from Amazon, Flipkart and Walmart.

The official discussed in detail with the representatives of these companies on how these products could be sold on e-commerce sites.

According to the Additional Chief secretary, the state government is paying full attention to the sale of handloom and handicraft products. In the absence of proper marketing and advertising, the products remain confined to a few villages and towns. Therefore, the government thought of connecting them with e-commerce websites and social platforms.

According to the government, this will not only provide an open market for the products but also increase employment opportunities and income for the artisans and artists.