What is the news?

=> Tea Board’s Scheme “Tea Development & Promotion Scheme” for implementation during the 15th Finance Commission 2021-26 has got approval from the center.

=> Teas produced in Northeast India would be promoted as a brand now.

=> The Board says there is very little value addition or brand building at the manufacturers’ level for tea sold in domestic and export markets.

=> For Indian tea to be the customers’ first choice, it is essential that brand building is done.

Interesting Fact-

“Apparent Annual per capita consumption of tea in India stands at 0.78 kg. per person in comparison to other countries in the world, Turkey (3.2 Kg), Morocco (1.86 Kg), UK (1.58 Kg) and even neighbouring countries like Pakistan (0.81 Kg) and China (1.31 Kg)”].