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Flipkart recently signed a memorandum of understanding (MOU) with the Jammu & Kashmir administration to allow the sale of Kashmir’s famed handloom and handicraft products on the e-commerce platform.
The handicraft sector is the mainstay of Jammu & Kashmir’s economy after agriculture and horticulture.
According to the data of handicrafts department, over 500,000 artisans and weavers are associated with the sector.
Lieutenant governor of Jammu and Kashmir said the partnership with Flipkart will enable local artisans, craftsmen, and weavers to reach the global market.
It will also provide ample opportunities for the growth and development of concerned sectors.
Benefits to the artisans will percolate directly to them as the payments will be given directly to them.
By: A D Singh ProfileResourcesReport error
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