Why in news:

• Jammu & Kashmir government recently launched a public outreach campaign to raise awareness and highlight the flagship and other government schemes being implemented at the grassroots level to empower the common man.
• Among that 10-point campaign, specific focus has been laid to step up the targeted delivery of healthcare schemes for the poor and to ensure 100 percent saturation of eligible beneficiaries in a mission mode.

Key Highlights:

• The ‘One person one Golden card’ campaign targets the distribution of 58 lakh Golden cards under the Pradhan Mantri Jan Arogya Yojana (PMJAY) & AB-PMJAY-SEHAT health insurance schemes, among the beneficiaries by organizing special camps at the Panchayat level, within a span of two months.
• The aim is to cover the poor families from rural background and ensure greater coverage with easy access to affordable healthcare facilities during health emergencies.
• As per the claim of the J&K government, it is making best possible efforts to ensure health care is accessible to everyone in the UT.
• Primary health care is being taken forward as people's movement and their participation, mobilization to access the benefits is a key to make this campaign a huge success.
• Sehat is a unique health scheme which does not discriminate and brings out the spirit of social equality in the health sector with good health and well-being of people being the ultimate aim of the government.
• J&K is one of the first UTs to implement the ‘Universal Health Insurance Coverage’.
• The Ayushman Bharat- PMJAY-SEHAT Scheme is one of the most ambitious schemes launched by the government to provide free of cost ‘Universal Health Insurance Coverage’ up to Rs. 5 lakh per family on a floater basis in convergence with central government’s Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY).
• Overall, as per the latest figures, the UT has 76 percent of families with at least one Ayushman Golden Card.
• More than 16.2 lakh and 38.4 lakh Golden cards have been issued to the beneficiaries under AB-PMJAY and AB-PMJAY-SEHAT respectively, in the UT of J&K.
• Further, under AB-PMJAY & AB-PMJAY SEHAT, during the current policy period, 147582 cases have already been benefited amounting to Rs. 221.66 Cr, out of which Rs. 129.83 Cr have already been paid to the hospitals by the insurance company, thus ensuring free of cost specialized treatment to the poor.
• The State Health Agency J&K is presently organizing ‘Gaon Gaon Ayushman’, wherein ‘Golden card’ generation drive is closely monitored right from the Panchayat level,
• This is in addition to the ‘One Person One Golden Card’ campaign fixes a tangible target for covering the remaining 58 Lakh population in the scheme.