Explanation:

Jammu & Kashmir government recently launched a public outreach campaign to raise awareness and highlight the flagship and other government schemes being implemented at the grassroots level to empower the common man.

Among that 10-point campaign, specific focus has been laid to step up the targeted delivery of healthcare schemes for the poor and to ensure 100 percent saturation of eligible beneficiaries in a mission mode.

The ‘One person one Golden card’ campaign targets the distribution of 58 lakh Golden cards under the Pradhan Mantri Jan Arogya Yojana (PMJAY) & AB-PMJAY-SEHAT health insurance schemes, among the beneficiaries by organizing special camps at the Panchayat level, within a span of two months.

The aim is to cover the poor families from rural background and ensure greater coverage with easy access to affordable healthcare facilities during health emergencies.