Recently, the Uttar Pradesh government named actor Kangana Ranaut as the brand ambassador of its ambitious ‘one district-one product’ programme.

About:

=> One District One Product (ODOP) is an initiative that is seen as a transformational step forward towards realizing the true potential of a district, fueling economic growth and generating employment and rural entrepreneurship.

=> ODOP initiative is operationally merged with the ‘Districts as Export Hub’ initiative being implemented by DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.

=> The Department of Commerce through DGFT is engaging with State and Central Government agencies to promote the initiative of One District One Product.

Objectives:

=> To convert each District of the country into an Export Hub by identifying products with export potential in the District.

=> To address bottlenecks for exporting these products, supporting local exporters/manufacturers to scale up manufacturing.

=> To find potential buyers outside India with the aim of promoting exports, promoting the manufacturing & services industry in the District and generating employment in the District.