Him Ira shops to be opened for SHGs

Himachal Pradesh Polity and Governance

As many as 24,500 self-help groups (SHGs) formed under the National Rural Livelihood Mission (NRLM) have been selling their products under “Him Ira’’ brand and the logo of the Himachal Pradesh State Rural Livelihoods Mission registered in 2019-20.
To popularise the brand, the mission was now setting up shops and weekly markets in the state.
Currently, members of these SHGs have been provided space in the gram panchayat for the sale of their products.
In addition, a weekly market is organised at the segment level in which women can sell their products directly to customers.
The main objective of setting up Him Ira shops and a weekly market was to provide a platform to women SHGs to sell their products.
It has been targeted to set up 100 shops in different parts of the state. So far, Him Ira shops have been established in 46 locations.
These SHGs had launched a new initiative to prepare hygienic food for employees of various departments, offices and canteens located in educational institutions and government offices.
In the first phase, the Department of Technical Education has agreed to provide space to SHGs to set up Him Ira kitchens in its 14 educational institutions. The first such canteen has been established at Arki-ITI, Solan district.
Similarly, “Him Ira Annapurna Meals on Wheels” has also been started.