Promotion mix includes ........

Management ( Phase -I & II) General Management

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Promotion mix includes:

Advertising, publicity, personal selling and sales promotion

Physical attributes, brand, package and product life cycle

Brand name, product benefits, delivery and credit

Transportation, material handling, packaging and customer service

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Explanation:

The Promotion Mix refers to the blend of several promotional tools used by the business to create, maintain and increase the demand for goods and services. It includes advertising, publicity, personal selling and sales promotion. The fourth element of the 4 P’s of Marketing Mix is the promotion; that focuses on creating the awareness and persuading the customers to initiate the purchase.