In order to promote its newly launched product a company has distributed free samples of the product...........

Management ( Phase -I & II) General Management

In order to promote its newly launched product, a company has distributed free samples of the product to prospective customers. The element of promotion mix which is involved in this action:

Sales promotion

Physical distribution

Packing

None of the above

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Explanation:

Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. This strategy is usually brought to use in the following cases –

To introduce new products,

Sell out existing inventories,

Attract more customers, and

To lift sales temporarily.