The strategy of setting high prices relative to the competition on the basis of high quality or an a...........

Management ( Phase -I & II) General Management

The strategy of setting high prices relative to the competition on the basis of high quality or an attractive image on the market is called:

skimming strategy.

price penetration strategy.

prestige strategy.

niche strategy.

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Explanation:

Prestige Pricing. a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality; also called Image Pricing.