The strategy of setting low prices to rapidly create a mass market is called ........

Management ( Phase -I & II) General Management

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The strategy of setting low prices to rapidly create a mass market is called

strategic planning.

price penetration strategy.

prestige strategy.

skimming strategy.

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Explanation:

Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service by offering a lower price during its initial offering. The lower price helps a new product or service penetrate the market and attract customers away from competitors.