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Mr Raja rated Mr Sushil, high in his job evaluation because both belong to the same area and graduated from the same university. It is an example of ______
Halo effect
Central Tendency
Similar to me effect
Misperception
Similar-to-me effect is known as one of the main reasons of attraction. According to the commentary, similar-to-me effect is defined as “individuals get along with people who tend to look and think like they do''.
Similarity bias happens when we select people that are more similar to us, as opposed to people who appear more different. When making people decisions, we fall pray into a series of unconscious psychological biases, such as surrounding ourselves with similar people with whom we feel naturally comfortable.
By: lavanya loomba ProfileResourcesReport error
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