Explanation:

Lack of planning must be avoided for effects communication. There are innumerable examples of people who would give an ill planned, long winding lecture while a short presentation with tables or graphs would be sufficient. Effective communication is a process of exchanging ideas, thoughts, knowledge and information such that the purpose or intention is fulfilled in the best possible manner. In simple words, it is nothing but the presentation of views by the sender in a way best understood by the receiver.