Country’s largest commercial bank, the State Bank of India announced its collaboration with cricketing legend Mahendra Singh Dhoni, as the bank’s official Brand Ambassador.

• As the brand ambassador of SBI, MS Dhoni will play a pivotal role in various marketing and promotional campaigns. His remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress makes him the ideal choice that resonates with SBI, to connect with its custmers and stakeholders across the country, the bank said.
• This association symbolizes the bank's commitment to forging deeper connections with its customers, reflecting the values of reliability and leadership, it said.
• Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos, said Dinesh Khara, Chairman, SBI.