The largest private banker, HDFC Bank on Wednesday announced the partnership with Tata Neu to launch one of India’s most rewarding co-branded credit cards.

• The cards leverage the strength of both brands to deliver superior value and an integrated experience to customers, drawing on HDFC Bank’s position as India’s leading card issuer and Tata Neu’s omnichannel presence across key categories.
• The co-branded credit cards will be launched in two variants namely Tata Neu Plus HDFC Bank Credit Card and Tata Neu Infinity HDFC Bank Credit Card. The card will enable customers to earn rewards on all spends, both online and in-store in the form of NeuCoins (1 NeuCoin = INR 1).