Paytm, a digital financial services company, announced that it has partnered with Samsung stores across India to enable smart payments and its loan service Paytm Post-paid through the deployment of point-of-sale devices.

Consumers purchasing Samsung devices (laptops, smartphones, televisions, smart watches, etc.) from any authorised store in the country will be able to pay using Paytm payment instruments such as UPI, wallet, buy now pay later scheme, debit cards, and credit cards.

While Paytm continues to lead innovation in the offline payments market, merchants can boost customer loyalty with the help of Point of Sale (PoS) devices.

The partnership with Samsung stores will enable the business to reach a larger customer base while also extending the convenience of smart payments, said Mr. Bhavesh Gupta, CEO of Paytm - Lending and Head Payments.