Saudi Arabia has officially launched TOURISE, a groundbreaking global tourism initiative aimed at reshaping the travel and tourism sector over the next 50 years. Introduced under the Kingdom’s Vision 2030 strategy, the initiative is designed to drive global collaboration, innovation, and sustainable development in the tourism industry.

Key Points:

1. TOURISE is a global year-round platform focused on guiding tourism’s evolution with an emphasis on sustainability, innovation, and inclusivity.
2. The first TOURISE Summit will take place from November 11–13, 2025, in Riyadh, with participation from international experts, industry leaders, and investors.
3. A diverse advisory board of global tourism leaders will guide TOURISE's priorities and ensure comprehensive, forward-looking strategies.
4. The initiative includes recognition programs and awards to celebrate innovation, inclusivity, and excellence in global destination development.
5. The launch follows Saudi Arabia’s milestone of welcoming nearly 100 million visitors, reflecting its growing role as a major global tourism hub.