As part of its promotion strategy for agri exports, the Agricultural and Processed Food Products Export Development Authority (APEDA) proposes to use river names as tag line and branding for Indian agri products.

• APEDA is identifying agri products that can be sourced from the Gangetic, Brahmaputra, Cauvery and Godavari river basins, among others, across the country.
• APEDA was a pioneer in realizing this vision. The active role of APEDA increased agricultural exports to 25.6 billion USD in 2021-22.
• This is 51% of the total agricultural exports of the country. Moving ahead, APEDA is to use the major river names to brand Indian agricultural products.