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Mastercard set to replace Paytm as BCCI title sponsor

Indian payments unicorn Paytm is set to end its seven-year association with the Board of Control for Cricket in India (BCCI), with reports that Mastercard will take over the title sponsorship of all domestic and international matches organised by the apex sports board.

  • In August 2019, Paytm had renewed their title sponsorship deal with the BCCI for another four years at a price of Rs 326.80 crore, or Rs. 3.80 crore per match.
  • They had initially signed on to work with the BCCI between 2015 and 2019 at a price of Rs. 2.4 crore per match.

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