The mascot and logo of Khelo India Winter Games were launched. The Khelo India Winter Games 2024 is scheduled to be held from February 2-6 in Gulmarg and Leh areas of the Union territories of Jammu & Kashmir and Ladakh.

• In keeping with the tradition and biodiversity of the region, the mascot of the Khelo India winter games is the ‘Sheen-e She’ or Shan-- the snow leopard that is native to the Ladakh region.
• The snow leopard is found in the high-altitude areas of J&K and Ladakh. It is also found in other Himalayan states of India and high-altitude areas in neighbouring countries, including Nepal, Bhutan, China, Tibet, and Central Asia.
• The logo of the Games with the Indian tricolour reflects the uniqueness of the picturesque land. The logo is accompanied by a 'dharmachakra' (turning wheel of dharma) on a hilltop in Chanspa in Leh, the venue of the Games.