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Indian Economy - Understanding the basics of Indian economic system

07-Apr-21

Vivo Ropes in Virat Kohli as Brand Ambassador

Chinese smartphone major Vivo has appointed Indian cricketer Virat Kohli as its brand ambassador.
With this association, Vivo aims to reach the millennials and technologically driven consumers.
Apart from this, associating with a sports figure will help the company reach a wider audience, ahead of the IPL 2021.

By: Rohit Middha

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