Rapid penetration strategy involves ........

Management (RBI) General Management

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Rapid penetration strategy involves

Low price with high promotional expenditure

High price with low promotional expenditure

Low price with low promotional expenditure

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Explanation:

This strategy involves low price with high promotional expenditure selling current products or services to the existing market in order to obtain a higher market share. This could involve persuading current customers to buy more and new customers to start buying or even converting customers from their competitors.