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Which CSR approach involves monetary donations to the local non-profit organisation
Fairtrade
Corporate philanthropy
CSV
None of the above
Corporate philanthropy involves the act of donating to a charity or a foundation whose mission is to fight a cause and deliver social impact. The donations can consist of monetary help as well as an in-kind contribution. Nevertheless, it’s important to underline that the pure act of donating profit shares is not enough. Big and successful companies need to truly believe in the causes they are supporting. They must show interest and raise their voices. Moreover, stakeholders are interested to see how they can integrate donations and grants with their overall business model.
By: Srishti Gupta ProfileResourcesReport error
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