Nike the company uses slogan ldquo Just Do It rdquo as a motivational statement to help users get t...........

Management (RBI) General Management

Nike, the company uses slogan “Just Do It,” as a motivational statement to help users get through the physical pain of training that’s required to achieve results in their activities. In a commercial promoting their brand Nike uses a song by The Hours called, ‘Ali in the Jungle,’ in which the main line repeated is: It's, not how you start, it’s how you finish. And it's, not where you're from, it's where you're going now. Everybody gets knocked down, How quick are you gonna get up?” Which particular theory can explain the strategy of Nike’s for convincing it customers to buy their brand?

By addressing self-esteem needs of Maslow Theory

By addressing self-actualization need of Maslow Theory

By addressing hygiene factors of Herzberg’s theory

Both 2 and 3

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Explanation:

The top psychological need of the hierarchy is one that’s not ‘required’ for full psychological development, but is required to be a ‘fully-realized’ individual, to put it simply. Self-Actualization deals with the realization and obtainment of an individual’s full potential, a meaning which is subjective and defined by the individual themselves. It manifests as a desire to accomplish everything that he/she can be and ‘make the most out of their life.’ A lot of Nike’s marketing communications help inspire their customers achieve physical self-actualization. Nike embraces their role in helping an individual accomplish self-actualization by becoming a source for inspiration, and this method of connecting with their audience is part of the reason why Nike is so successful in advertising.