The Government of India has joined hands with Kotak Mahindra Bank to enhance financial literacy and investor awareness across the country. This strategic partnership focuses on leveraging digital platforms to educate citizens, especially the youth and rural populations, about the importance of smart investment practices, financial planning, and fraud prevention.

• The initiative is part of the Government’s broader vision to promote financial inclusion and informed investing.
• The primary objective is to create a digitally enabled, financially aware population that can participate confidently in India's growing economy.
• It also aims to safeguard investors by reducing susceptibility to fraudulent schemes and encouraging informed financial behavior.
• By collaborating with a leading private sector bank like Kotak Mahindra Bank, the program integrates public policy goals with corporate expertise and digital outreach capabilities.
• The campaign includes interactive online sessions, short videos, mobile-based learning modules, and awareness drives through social media, focusing on topics like mutual funds, stock markets, insurance, digital payments, and financial scams.