'Jan Aushadhi Diwas'  is celebrated on 7th March to raise awareness about the scheme and promote the use of generic medicines. Week-long events are organized across the country from March 1st to 7th to support this initiative.

The "Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP)" was launched in November 2008 by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, in collaboration with Central Pharma Public Sector Undertakings.

The initiative aims to provide quality medicines at affordable prices to the public through dedicated outlets called Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJK).

Key Activities of the Pradhan Mantri Bhartiya Janaushadhi Pariyojana

With an objective of making quality generic medicines available at affordable prices to all, Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) aims to make quality generic medicines available at affordable prices. Some of the activities under this initiative include:

Raising Awareness: One of the primary goals is to educate the public about the benefits of generic medicines, emphasizing that affordability does not compromise quality. The initiative aims to dispel the misconception that higher prices indicate better quality.
Encouraging Prescriptions of Generic Drugs: PMBJP aims to inspire healthcare professionals, particularly those in government hospitals, to prescribe generic alternatives, thereby promoting cost-effective treatment options.
Enhancing Accessibility: The initiative seeks to provide a wide range of commonly used generic medicines across various therapeutic categories, ensuring that essential healthcare products are available to everyone, especially the marginalized.