Ram Charan is the new brand ambassador of one of the most esteemed two-wheeler manufacturers in the country. The brand released the Glamour XTEC bike campaign with Ram Charan. 

• The actor is clearly the most sought-after star for several major brands and Ram Charan is the favourite national face.
• The Hero GIFT stands for the Grand Indian Festival of Trust. This initiative includes exciting model refreshers, retail benefits, several financing schemes, pre-booking offers, and many more.
• The new campaign or initiative emphasizes the new age youth culture of swiping.