World Sparrow Day is an annual event that is marked on March 20. It aims to promote awareness about the conservation and protection of sparrows, whose numbers are falling globally.

• The first observance of this special day occurred in 2010.
• The declining sparrow population is concerning as these birds are recognised as a good indication of a region’s environmental health.
• The goal of the day is to raise awareness about the importance of sparrows in the ecology, including their role in pollination and pest management.
• World Sparrow Day was created by India’s Nature Forever Society and France’s Eco-Sys Action Foundation. The aim was to set aside a day for the house sparrow to raise awareness about its protection.