Explanation:

• The integrated website of ‘India Handloom’ Brand www.indiahandloombrand.gov.in was launched.
• The website is a one stop platform for all services to consumers, bulk buyers and handloom producers.
• The website will also provide information about the retail stores and e-commerce platform from where India Handloom branded products can be purchased. It will also contain brief description of every product category and tips to identify genuine products.
• ‘India Handloom’ Brand was launched by Hon’ble Prime Minister on 7th August, 2015, the first National Handloom Day, to endorse the quality of handloom products in terms of raw material, processing, embellishment, weaving, design and other parameters besides social and environment compliance. The main objective is to promote the production of quality products with new designs for winning the trust and confidence of customers by giving particular attention to defect free, hand woven, authentic niche products with zero defect and zero impact on environment.