Gujarat Cooperative Milk Marketing Federation (Amul) has been ranked as the third most valued brand in India in the prestigious YouGov India Value Rankings 2025, stated an official release here, Thursday.

• Amul is the only Fast-Moving Consumer Goods (FMCG) brand in the top three list, alongside e-commerce giants Amazon and Flipkart, it added. 
• This recognition is a testament to Amul’s cooperative model, which ensures fair pricing for farmers and affordability for consumers, making high-quality dairy products accessible to every Indian household.
• The YouGov India Value Rankings 2025, based on consumer insights from 1.3 Lakh urban Indians, evaluated brands across key sectors such as food & beverages, airlines, consumer appliances, e-commerce, personal care etc. for their ability to provide the best value for money.