The Indian cricket team got a new sponsor in the form of sports apparel and merchandise giant Adidas, the Board of Control for Cricket in India secretary Jay Shah confirmed. 

• The current sponsor - Killer Jeans - will only have the sponsorship rights till May 31, following which the deal Adidas will take over.
• Before Killer Jeans, MPL was the kit sponsor for the Indian team and it had transferred the rights to Kewal Kiran Clothing Limit in December last year.
• It was also reported in December last year that Edu-tech giant Byju's, the current sponsor, was willing to end its deal before the contractual end in November 2023. The BCCI is reportedly on the hunt for a new main sponsor too.