The Department for Promotion of Industry and Internal Trade (DPIIT) recently launched helpline numbers for E – Commerce. The helpline will aid in smooth functioning of e – commerce supply chains.

Who can use the helpline?

Wholesaler, manufacturers, transporters, E – commerce companies facing transport difficulties, mobilization of resources and distribution of goods.

Significance of the helpline

It is essential to maintain the supply chain of E – Commerce sector, especially during the pandemic times. The helpline will contribute to the growth of government initiatives such as Startup India, Skill India, Digital India, Make in India. It is essential to encourage the growth of e – commerce firms because they have now become the most important element in multilateral and bilateral discussions such as RECP (Regional Comprehensive Economic Partnership), BRICS and World Trade Organization.

Steps taken to boost E – commerce in India

E – Commerce Policy aims to address six main issues such as E – Commerce Market places, infrastructure development, regulatory issues, stimulating domestic digital economy, export promotion through E – commerce. The limit of Foreign Direct Investment was increased to 100%. Reserve Bank of India has allowed the interoperability of PPIs (Prepaid Payment Instruments) such as prepaid telephone top – up cards, prepaid cash coupons, digital wallets, etc.

Concerns

The issued faced by E – Commerce sector in the country are domestic trade, international trade, consumer protection, competition policy, information technology, etc.

Why are E – Commerce firms important to a country?

They make buying and selling easy. They help in perfect competition and increased productivity. They help in transaction cost reduction. Starting a business online is easy and simple. Growth and Development in E – Commerce firms help in increasing revenues from export, boost employment, increase tax collection.

Challenges faced by E – Commerce Sector

Accountability of E – Commerce sector is less. Lack of legislation and clear rules. Loss of sensitive financial information and fraudulent transactions. Protecting IPR (Intellectual Property Rights) is the biggest challenge in the E – Commerce sector.