The Ministry of Food Processing Industries recently launched six one district one product (ODOP) brands under the PMFME Scheme. PMFME is Pradhan Mantri Formalisation of Micro Food Processing Enterprises.

Background

Earlier the ministry had signed an agreement with NAFED. NAFED is National Agricultural Cooperative Marketing Federation of India Limited. Under the agreement ten brands of ODOP are to be selected.

What are the recently launched brands?

Amrit Phal, Kashmiri Mantra, Cori Gold, Madhu mantra, whole wheat cookies of Dilli bakes and Somdana.

Amrit Phal: It is amla juice. It was developed for Gurugram of Haryana. It has lemon juice added and is a natural elixir. The cost of 500 ml of Amrit Phal is Rs 120.

Cori Gold: It is coriander powder. It was developed for Kota of Rajasthan. The product is unique and special for its flavour. 100 grams of cori gold costs 34 rupees.

Kashmiri Mantra: It is a product prepared from Kashmiri red chillies. It has added spices. It was developed for the Kulgam district of Jammu and Kashmir.  100 grams of Kashmiri mantra costs 75 rupees.

Madhu Mantra: It is a type of honey. It was developed for Saharanpur district of Uttar Pradesh. It is a multi – flora honey. That is, madhu mantra honey is collected from free – range bees. The cost of 500 grams of madhu mantra is 185 rupees.

Whole wheat cookies: It is developed by Dilli Bakes, a bakery. It is unique as it is made of jaggery and not sugar. 380 grams of whole wheat cookies cost 175 rupees.

Brand Somdana: It is ragi flour. It was developed for thane district of Maharashtra. It is gluten free. The Somdana is rich in calcium, fibre and iron. The cost of 500 grams of Somdana is 60 rupees.

About the Products

The products come in unique packaging. They ensure longer shelf life. The brands are supported with separate investments to push their sale through e – commerce platforms.

By: Brijesh Kumar