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Ice 360 survey is conducted by PRICE. PRICE is People’s Research on India’s Consumer Economy. The survey collects house hold income, financial details, expenditures, occupation, quality of living, etc.
PRICE collects details about macro consumer economy of the country and the environment of the citizens. It focuses on how Indians are earning, spending, saving, thinking and accessing public goods and amenities. It is highly helpful in formulating government policies and creating business strategies.
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