BharatPe plans to make its merchant partners stakeholders in the company with the start of a $100 million Merchant Shareholding Programme (MSP) to encourage and reward loyalty among its merchants ahead of a planned public listing in about three years.

Key points

BharatPe will be rolling out this programme to its more than 7.5 million existing merchant partners and will also extend it to new merchants who will join the platform

The merchant payments and financial services company will roll out the incentive to its more than 7.5 million existing merchant partners.

The programme will also be offered to new merchants joining the platform, according to a company statement issued on Thursday.