National Payments Corporation of India (NPCI) announced that RuPay has launched a strategic campaign – #FollowPaymentDistancing to promote and encourage contactless payments among customers amid these unpredictable times. Over the past year, customers have been following several norms and measures to stay safe by following healthy habits, self-care routines, and social distancing. RuPay’s #FollowPaymentDistancing campaign encourages consumers to start ‘payment distancing’ and switch to contactless digital payments with RuPay Contactless Cards which is safe as well as time-conserving.

Launched on social media platforms and digital channels, the campaign urges people to break the chain and to #FollowPaymentDistancing with RuPay Contactless. The campaign captures all safety norms for social distancing and emphasizes “Payment Distancing” as a key measure. The extensive campaign features multiple digital films highlighting the importance of payment distancing with RuPay Contactless in different everyday situations. The films present a refreshing approach on the subject of distancing so that the awareness of the same is created among the customers in a more lightheartedly engaging manner.

The National Payments Corporation of India is the specialised division of Reserve Bank of India which is under the jurisdiction of Ministry of Finance, Government of India.It was created by RBI for operating retail payments and settlement systems in India.

Shri Biswamohan Mahapatra appointed as Chairman, NPCI                                                                                                      Founded: 2008
Headquarters: Mumbai
Subsidiaries: NIPL