• This product was launched under cooperation with the ‘National Bee Board (NBB)’.
• During the event, Tomar emphasized on importance of National Beekeeping and Honey Mission in increasing the income of small farmers.
• National Beekeeping and Honey Mission is being implemented in India to double the income of farmers or beekeepers through beekeeping.
• Budgetary allocation of Rs 500 crores have been made for this mission.

Prime Minister Narendra Modi had put forward his desire to bring in a “sweet revolution” in the state of Gujarat. Amul Honey was launched to fulfil this.

In India, quality of honey is a major concern. To ensure the quality, 5 large scale Regional Honey Testing Labs and 100 Mini Honey Testing Labs are being set up across the country.

NBB was set up as a society by Small Farmers’ Agribusiness Consortium (SFAC), under the Societies Registration Act, 1860. It was set up in 2000 and was reconstituted in June 2006. It mainly works with the objective of developing beekeeping by promoting scientific beekeeping across India in order to increase the productivity of crops.

NBHM is a central sector scheme, which was announced under the “Atma Nirbhar Bharat scheme”. This mission was launched with the aim of promoting & developing scientific beekeeping in India for achieving the goal of ‘Sweet Revolution’.