Punjab Government launches mobile app and web portal ‘PR Insight’

Punjab Chief Minister Captain Amarinder Singh launched Mobile Application and web portal called ‘PR Insight’, to improve the delivery of citizen centric services, based upon the feedback of its citizens on government policies.
The basic objective of PR Insight is to re-orient the existing schemes and programmes of the state government to the people’s satisfaction after meticulously monitoring their feedback.
The app will monitor the citizens feedback and subsequently ensure responsive and transparent administration in the State.
The ‘PR Insight’ app has been developed by the Information & Public Relations Department.
‘PR Insight’ app will provide single repository & dashboard of all the news articles & social media posts of the State.
Around 31 leading Newspaper agencies/portals have been integrated online with PR Insight application & portal.
All the news articles of State Departments will be fetched from these newspaper agencies on real time basis.
These news articles and social media posts will then be analysed using advance analytics and sentiment analysis tools to understand citizen feedback on Government policies and perception of Governance by the citizens.