Indian Cotton to be known as ‘Kasturi Cotton’ globally

On the occasion of the 2nd World Cotton Day, the Union Minister of Textiles and Women & Child Development, Smt. Smriti Zubin Irani, launched the first ever Brand & Logo for Indian Cotton on 7th October, 2020 through Video Conferencing.
It means that from now on, the premium Cotton of India would be known as ‘Kasturi Cotton’ in the world cotton Trade.
The Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness.