NPCI launches omni-channel loyalty platform ‘nth Rewards’

The National Payment Corporation of India (NPCI) has launched a loyalty platform named ‘nth Rewards’. Here nth represents “infinite possibilities”.
It is an analytics-enabled omnichannel multi-branded loyalty platform. It allows users to earn “nth” (infinite) loyalty points through various bank transactions. These rewards point can be redeemed for various purposes including online shopping.
Customers will earn loyalty points on almost every transaction made digitally, especially while using the credit and debit cards. ‘nth Rewards’ platform has a smart dashboard for users where they can see their points accumulation.