Bharti AXA General Insurance launches ‘Bohot Zaroori Hai’ campaign for farmers in Maharashtra and Karnataka

Bharti AXA General Insurance has launched a crop insurance campaign titled ‘Bohot Zaroori Hai’ for farmers in Maharashtra and Karnataka to encourage them about their yield protection and financial security.
Under the campaign, the Bharti AXA General Insurance, will insure the farmers in Maharashtra and Karnataka for a period of three years under the Pradhan Mantri Fasal Bima Yojna (PMFBY).
Bharti AXA General Insurance has received Rs 800 crore worth crop insurance mandate from the governments of Maharashtra and Karnataka for 3 years.
The company will insure farmers under PMFBY in six districts of Maharashtra and three districts of Karnataka.
It includes Ahmednagar, Nashik, Chandrapur, Solapur, Jalgaon and Satara in Maharashtra and Dharwad, Mysuru and Kodagu in Karnataka
Apart from this, under ‘Bohot Zaroori Hai’ , the farming communities will be made aware about the relevance and significance of crop insurance that mitigates the rural distress caused by crop failure or damage due to factors like unseasonal rains, monsoon failure, storms, floods, pests and diseases.