RBI launches twitter campaign for Digital Payment with Amitabh Bachchan as face of the campaign

The Reserve Bank of India has launched a twitter campaign urging bank customers to adopt digital modes of payment that are convenient and safe.
The face of the campaign is Bollywood actor Amitabh Bachchan.
The RBI, through the campaign, reiterated the multiple digital payment options such as NEFT, IMPS, UPI and BBPS that are available 24*7.