Indian minister Piyush Goyal recently launched the Kasturi Cotton Bharat website, a digital platform for necessary information and updates on this initiative.

• The website highlights the registration process for ginners to produce the Kasturi Cotton Bharat brand and its processes that make the branded Indian cotton unique.
• The Kasturi Cotton Bharat is a joint initiative by the ministry of textiles, the Cotton Corporation of India (CCI), and trade and industry bodies to work on the principle of self-regulation by owning complete responsibility of branding, traceability, and certification of Indian cotton to enhance its competitiveness in the global market and create a sustainable ecosystem for all stakeholders involved, the ministry of textiles said in a press release.
• On the eve of World Cotton Day on October 7, the ministry of textiles introduced the ‘Kasturi Cotton Bharat’ brand of cotton by which Indian cotton has been endowed with a brand and a logo that represents whiteness, softness, purity, lustre, and Indianness.
• Thereafter, a memorandum of understanding (MoU) has been signed between the CCI on behalf of the Indian government and Cotton Textiles Export Promotion Council (TEXPROCIL) on behalf of the textile industry on December 15, 2022, for a mission-mode approach in positioning of the Kasturi Cotton Bharat brand.