Reliance Retail has appointed former Indian cricket team captain Mahendra Singh Dhoni as the brand ambassador of JioMart, the retail giant announced on Friday.

• The e-commerce platform will also roll out its JioUtsav campaign on October 8, ahead of the festive season in India.
• This campaign will feature Dhoni in a 45-second film where he will be seen celebrating the joys of and the buzz during the festivities to capture for moments that he might have missed, the company said. 
• The 42-year-old cricketer said that the JioUtsav campaign is an ode to the celebration of India and its people.