West Bengal has recently been awarded Geographical Indication (GI) tags for Nolen Gurer Sandesh and six other traditional products, including the renowned ‘Nolen Gurer Sandesh’ and Baruipur guavas.

• This achievement is anticipated to enhance the local economy and provide international recognition to the state's cultural offerings. 
• The ‘Nolen Gurer Sandesh’ is a winter treat crafted from fresh ‘chhena’ or curdled milk, combined with the season's special ‘nolen gur’ or date palm jaggery. This jaggery gives the sweet a rich, caramel-like taste and a warm golden colour.
• The five other products that have now gained GI status include Kamarpukur’s white bonde, Murshidabad’s ‘Chhanabora’, Bishnupur’s ‘motichur laddoo’, Radhunipagal rice, and Malda’s Nistari silk yarn.