The retail arm of Reliance Industries Ltd (RIL) on August 24 announced the launch of youth-focused fashion retail format 'Yousta', with its first outlet opened in Hyderabad.

• All the products at Yousta store are priced below Rs 999 and a majority of them are priced below Rs 499, Reliance Retail said in a media release.
• "Yousta is a young and dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country. 
• The team will continuously work with India’s younger generation to understand their evolving fashion needs," Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail, said
• The first Yousta store, in Hyderabad, is located in the city's Sarath City Mall.